NOSHABA APOTHECARY

THE EXPERIENCE

I’ve spent over 10 years experimenting, testing, developing, failing and spending an immense amount of time expressing gratitude for all the blessings in my life. With beginning my career in modeling, the world of beauty has always surrounded me but I always felt that there had to be something more. I cherish being deeply immersed in nature & adventure though, it was still as if I was living two separate lives until I decided to cling to what was true. Skin rituals, Earth and experiencing the many cultures of the world could all harmoniously work together, I just had to figure out how. 


I had the opportunity to live in Siena, Italy for 3 months on a farm and so, I did. I landed in Italy and only after 24 hours, I knew that this could not solely be the adventure for the next 3 months. There was an entire world out there that I was craving to experience so I had a life decision to make; either go back home with this heavy weight of defeat or travel the world. Little did I know that deciding to embark on a journey that would eventually land me in Perugia, Venice, Milan, Rome, Barcelona, Lisbon, Marrakech, São Paulo & Rio de Janeiro would be the one to change my life, completely. I never felt so alive and I had to convey my experiences in a way that I knew how.. That was through skincare. Not just the surface, but beauty that grows from within. Focusing on skin health, overall wellness, cultural connection and using the abundant elements from nature.


Traveling to Marrakech was what truly inspired the creation of Noshaba with its Arabic meaning, “Water of Life”. I fell in love with Morocco so much, that I went back a second time. Adventuring, sourcing, studying, and spending time with the most incredible nomad. 


Without losses and rejections, I would not have stepped into Noshaba Apothecary and so, here we are.. Handcrafted & hand harvested herbal skin remedies that are created to work for YOU.  Always pure & always honest, my promise. 

- Omosefe